Hallmark Returned as Second-Year National Corporate Sponsor

Hallmark returned as a second-year National Corporate Sponsor in a very big way. Playing into the excitement for all things Star Wars™, Hallmark offered their customers a way to help families in need by donating a portion of proceeds from sales of holiday-themed Star Wars characters as four-inch itty bittys® plush toys, raising nearly $200,000 in cash. Additionally, Hallmark donated over 139,000 toys valued at $2.3 million as gift-in-kind.