Toys “R” Us Supports Toys for Tots for 11th Year

2014 marked the 11th year of partnership with Toys ”R” Us, and their national fundraising campaign to benefit the Marine Toys for Tots Foundation. It was the most successful to date. They raised $6.4 million and collected more than 220,000 toys to help bring joy to children in need across the country. Toys ”R” Us also made a $225,000 grant to increase the total amount to nearly $6.7 million. As part of the campaign, NBA Legend Shaquille O’Neal (a.k.a Shaq-A-Claus) and Toys ”R” Us encouraged customers to participate in the #PlayItForward Challenge by taking and sharing a photo of themselves donating a toy to Toys for Tots at Toys ”R” Us stores. For each selfie shared using the dedicated hashtag, Toys ”R” Us donated a toy to the Marine Toys for Tots Foundation.