The UPS Store is the original partner and sponsor of the Marine Toys for Tots Literacy Program. Approximately half of their 4,500 stores collect cash donations throughout the holiday to support literacy. Since 2008, The UPS Store has raised over $3.89 million and helped Toys for Tots distribute 37 million books to disadvantaged children. Committed to promoting literacy, The UPS Store debuted their first float in the 2017 Tournament of Roses Parade to showcase the importance of childhood literacy.
2017 Tournament of Roses Parade