Literacy is the cornerstone of success in life, yet millions of children across the United States lack access to age-appropriate books. This is why the Marine Toys for Tots Literacy Program is dedicated to providing books and educational resources to children in low-income communities, helping them turn the page on poverty.
While many recognize Toys for Tots for bringing holiday cheer to children in need with new toys, our mission extends far beyond the holiday season. Through initiatives like the Marine Toys for Tots Literacy Program, we bring hope and educational resources to these children year-round.

“By getting books into the hands of struggling students, we are helping children become their best selves,” said LtGen Jim Laster, USMC (Retired), CEO of the Marine Toys for Tots Foundation. “Our goal is to dramatically change the landscape for economically disadvantaged children and provide the essential tools to ensure their future success.”
Established in 2008, the Marine Toys for Tots Literacy Program is a year-round effort to empower our Nation’s most economically disadvantaged children. By providing direct access to books and educational resources, we enhance their ability to read and communicate effectively. Since its inception, the Program has provided 60 million books to children in low-income areas—turning the page on poverty, one book at a time. In 2024 alone, the Marine Toys for Tots Literacy Program distributed 3 million books to children in need.

Earlier in 2024, Marine Forces Reserve, GySgt Bacchus, and author Will Baggett visited Hynes Charter School, a Title I funded school in the New Orleans metro area, to conduct a reading event promoting the Marine Toys for Tots Literacy Program. They shared the fundamental value of literacy with first and second graders, emphasizing the importance of getting educational books and materials into the hands of all children, regardless of their circumstances.
“This program not only brings the joy of reading to these children, but it also serves as a vital instrument in breaking the cycle of poverty and highlighting the importance of literacy,” said LtGen Laster.
Together, we can continue to turn the page on poverty and ensure every child has the opportunity to succeed through the power of literacy.
